Google Ads for
Legal Services
Every dollar tracked. Every click accounted for.
Legal marketing is one of the most competitive spaces in search. Every law firm in your city is bidding on the same keywords and optimizing for the same practice areas. The firms that win are the ones with a long-term SEO strategy that builds authority through blog content, practice area pages, and local citations, backed by a website that converts visitors into consultations.
Google Ads for Legal Services businesses
We manage your Google Ads budget, write the ads, and optimize every dollar you spend. Our AI reviews search terms weekly, flags wasted spend, dismisses bad recommendations, and surfaces the keywords that actually convert. You get clear reports showing exactly what your money bought.
- Search, display, and remarketing campaign management
- Ad copywriting, A/B testing, and approval workflows
- Weekly search term review and negative keyword management
- Bid strategy optimization based on real conversion data
- Conversion tracking setup and ongoing monitoring
- Google Ads Grant management for nonprofits
- Monthly performance reports with cost-per-lead and ROI
- Landing page strategy and quality score optimization
- AI-powered recommendation review (we filter, not auto-apply)
- Quarterly strategy reviews with budget and campaign restructuring
Real results from real businesses
Every number comes from live GA4, Google Search Console, and campaign data. We track it weekly and report it monthly.
1,306 organic search sessions per week. 6,471 unique users. 124 tracked conversions on the contact page. Location pages for Monroeville, Mt. Lebanon, and Murrysville all ranking and pulling local traffic.
Organic search sessions up 30.9% over previous period. Member services billing page pulling 219 sessions/week. Newsletter and annual meeting pages consistently in the top 5 by traffic. Weekly GSC position tracking active.
New Member Rewards campaign: 4 ad groups (Checking, Auto Loan, Mortgage, General), 24 keywords, 4 responsive search ads. Custom retargeting banners across 5 IAB sizes. GA4 conversion tracking wired end-to-end.
More ways we help Legal Services businesses grow
Why Legal Services businesses choose us
We help law firms compete in crowded markets by building SEO strategies around specific practice areas. Our approach focuses on the long-tail searches that signal real intent: someone searching 'child custody lawyer near me' is ready to make a call.
How we work with Legal Services businesses
Free consultation
We look at where your business stands online right now. No pitch, no pressure. Just an honest assessment of what's working and what's not.
Custom strategy
We build a plan specific to your legal services business and your goals. Our AI platform analyzes your competitors, your traffic, and the opportunities in your industry.
Execute and report
We do the work, track the results, and send you clear reports every month. You always know what we did, what changed, and what's next.
Google Ads across cities we serve
Pair Google Ads with Display Ads and Retargeting for Legal Services
Stay in front of people who already know you.
See Display Ads and Retargeting for Legal Services →Google Ads pricing
Transparent pricing. No contracts. Cancel anytime.
Ads Management
Hands-on campaign management with weekly optimization.
- Weekly search term review and negative keywords
- Bid strategy optimization
- Ad copy management and testing
- Conversion tracking setup
- Monthly performance report
- Budget pacing and alerts
- Email support
Ads Accelerator
Advanced strategy with landing pages, competitive research, and faster iteration.
- Everything in Ads Management
- Landing page strategy and optimization
- Competitor ad research (monthly)
- A/B testing program
- Remarketing campaign setup
- Biweekly strategy calls
- Google Ads Grant management (nonprofits)
- Priority support
Enterprise
Full platform with AI-powered optimization across all campaigns.
- Everything in Ads Accelerator
- AI-powered search term analysis
- Multi-campaign coordination
- Cross-channel attribution (Ads + SEO + retargeting)
- Custom reporting dashboards
- Dedicated strategist
Free Instant Website Audit
Our AI platform runs a full SEO, performance, and AEO readiness analysis in seconds. Your personalized report lands in your inbox with scores, issues, and exactly what we would fix first.
- PageSpeed and Core Web Vitals (mobile + desktop)
- Meta tags, headings, and schema markup analysis
- AEO readiness: structured data and AI citation potential
- Image alt text and accessibility audit
- AI-generated "What We'd Fix First" recommendations
* Our own site scores 100/100/100/100 on Lighthouse. We hold ourselves to the same standard.
Ready to grow your legal services business?
Schedule a free call with Lucas. We'll look at your google ads situation and talk about what would make the biggest impact.
Schedule a Call