Marketing that actually moves your business forward.
Over a decade helping businesses across Georgia, the Carolinas, Pennsylvania, and Texas grow with real strategy and a proprietary AI intelligence model. Visibility on Google, AI search engines, and beyond. No autopilot. No guesswork. A human strategist leads every decision.
Let's Talk
Yes, to a real human. 
Strategy led by experience, powered by AI.
Lucas Shaffer built Stand And Stretch from the ground up in Columbus, Georgia. With over a decade of experience in digital marketing and a background teaching web design and game development at the university level, Lucas brings a rare combination of strategic thinking and technical depth.
He built the AI intelligence platform himself, not to replace human thinking, but to make every marketing decision smarter and faster. When you work with Stand And Stretch, you work directly with Lucas.
More About LucasEverything your business needs to show up, stand out, and grow.
We handle the full picture so you can focus on running your business.
Search Engine Optimization
We get your business found on Google and AI search engines. Real keyword strategy, technical fixes, and content that earns rankings over time.
Learn more →Google Ads Management
Targeted campaigns that bring in the right customers. We manage your budget, write the ads, and optimize every dollar.
Learn more →Display Ads
Stay in front of people who already visited your site. Display ads across the web that bring them back when they're ready to buy.
Learn more →Web Design
Custom WordPress and Shopify sites that look great, load fast, and are built to convert visitors into customers.
Learn more →eCommerce Digital Marketing
Full service, human led. We manage your Shopify store, drive qualified traffic, and run the strategy. One strategist controls it all.
Learn more →Answer Engine Optimization
Get cited by ChatGPT, Perplexity, and Google AI Overviews. AEO makes sure AI search engines find, trust, and reference your business.
Learn more →Shopify Partner
We build Shopify stores and drive traffic to them. Same strategist managing your store, your SEO, and your ad campaigns.
Learn more →Site Audit in Seconds
Free instant audit: PageSpeed, SEO, schema markup, and AEO readiness. AI-powered recommendations delivered to your inbox.
Run your audit →Client Intelligence
Every client gets a living intelligence profile built from your data, your goals, and every interaction. Strategy that compounds over time.
Learn more →Your marketing gets smarter every week.
Most agencies run the same playbook for every client. We built a proprietary AI intelligence model that learns your business, watches your competitors, and surfaces real opportunities. Then Lucas reviews every recommendation and decides what happens next.
Your Data, Connected
Google Analytics, Search Console, Google Ads, SEMRush, your CRM, your emails, even your meeting notes. Our model connects all of it into one intelligence profile for your business.
AI Finds the Signal
Every week, the model analyzes your rankings, traffic, ad performance, and market conditions. It flags what changed, what's working, and what needs attention.
A Human Leads
Lucas reviews every insight, makes the strategic calls, and communicates directly with you. No junior account managers. No generic dashboards. Real decisions from someone who knows your business.
Straight answers. No jargon.
How is Stand And Stretch different from other agencies?
You work directly with Lucas, the owner and strategist. There are no junior account managers, no outsourced teams. We also built a proprietary AI intelligence model that learns your business and finds opportunities other agencies miss. Every decision is human-led and data-informed.
What does your AI intelligence model actually do?
It connects your Google Analytics, Search Console, Google Ads, and other data sources into one profile. Every week, it analyzes your rankings, traffic, ad performance, and even market conditions like weather events. Then Lucas reviews the insights and makes strategic decisions. Think of it as a research analyst that never sleeps.
How long before I see results?
Google Ads can show results within the first week. SEO is a longer game, typically 3 to 6 months for meaningful ranking improvements. We set realistic expectations upfront and send you regular updates so you always know where things stand.
Do you require long-term contracts?
No. We work on a month-to-month basis. Our goal is to build long-term partnerships through successful outcomes, not lock you into a contract. You should stay because the results speak for themselves. That said, SEO and AEO are long-term investments and we will be upfront about that from the start.
What size businesses do you work with?
Most of our clients are small to mid-size businesses with 5 to 200 employees. We work with local service companies, regional brands, e-commerce stores, nonprofits, and credit unions. If you are serious about growing your online presence, we are a good fit.
What does it cost?
It depends on what you need. SEO starts at $500 per month. AEO (Answer Engine Optimization) starts at $250 per month for essentials and $500 per month for extended coverage with AI citation monitoring. Google Ads management starts at $500 per month plus your ad spend. Display ads and retargeting start at $500 per month. Web design projects are quoted individually based on platform and scope. Most clients pair SEO with AEO for the strongest results across both Google and AI search. Schedule a call and we will give you an honest assessment of what makes sense for your business and budget.
What is AEO and why does it matter?
AEO stands for Answer Engine Optimization. When someone asks ChatGPT, Perplexity, or Google AI Overviews a question about your industry, AEO makes sure your business is the one getting cited in the answer. We already track AI referral traffic across our client portfolio. One client gets 44 sessions from ChatGPT alone with 3x higher engagement than organic Google traffic. This is not theoretical. It is happening now.
How does SEO and AEO work together?
SEO gets you ranked in Google's blue links. AEO gets you cited in AI-generated answers. They share foundations like structured data, quality content, and authority signals, but the optimization strategies are different. Most businesses need both. We recommend starting with SEO to build your ranking foundation, then layering AEO on top to capture the growing AI search audience.
How do Google Ads fit into the strategy?
Google Ads capture people who are actively searching for your service right now. SEO builds long-term organic traffic. AEO builds AI visibility. When you run all three together, you cover immediate demand, long-term growth, and the next generation of search. Our AI platform coordinates all channels so nothing gets missed and no budget gets wasted.
Ready to grow smarter?
Schedule a call with Lucas. No sales pitch, no pressure. Just an honest conversation about where your business is and where it could go.