You point.
We build.
Click the exact spot on your site and type the change.
Website feedback usually arrives as a paragraph describing a place. "The heading on the third section, under the photo, on the page about pricing." Point removes the describing. You click the thing, you say what should change, and it reaches us with the page, the element and the screen size already attached.
Three steps, and none of them are "log in".
Open your own site
We switch Point on for your site and send you the link. It works on the live site or on a staging build, and it only runs on domains we have listed for you.
Click and type
Drop a pin on the exact element and write the change in plain words. Your pin carries the page URL and the element with it, so nothing has to be described twice.
It reaches us
Pins are collected and sent through as a digest rather than one alert per click, so a round of twelve edits arrives as one list instead of twelve interruptions.
Not a demo. It is how our clients already talk to us.
Counted on 1 August 2026. The number that matters to us is the fourth one. A pin is only worth leaving if it gets closed, so we track how many do: 86 percent, with half of them closed inside 12 hours of being left.
Because the feedback was never the hard part.
Clients always knew what they wanted changed. What slowed everything down was the translation: writing a paragraph to describe a location, us reading it, one of us guessing wrong, and a round trip to find out.
Point deletes the translation step. The comment and the place arrive together, so the edit either happens or it does not, and there is no third possibility where we changed the wrong heading.
"Change this headline" attached to a headline is unambiguous.
The same sentence in an email is a guess.
33 people have left 533 pins. None of them made an account.
Most tools for reviewing a website are sold to the people who build the website, so they are built for those people: a workspace, a seat for everyone, an invite to accept, a dashboard to learn. That is a reasonable way to build software and a poor way to ask a business owner for their opinion, because the tool arrives before the question does.
Point is switched on by us and used by you. There is no account to create, because there is no account. You open your own site and the button is there.
- Nothing to install
- No account, no password
- No invite to accept
- No dashboard to learn
- No seat we have to pay for
The test we hold it to is the least technical person on your side. If they cannot use it in the first ten seconds, without being taught, it does not get used, and feedback we do not receive is the most expensive kind.
When a round of feedback costs nothing, you stop rationing it.
Website projects have always been measured in rounds. You look at the draft, you gather your notes, you write them up, and that round becomes a unit of work with a cost attached to it. Because it has a cost, everyone economises. You send the four things that bother you most and quietly let the other six go, because six more paragraphs is not worth it. Those six things are usually the ones that would have made the site feel like yours.
We have watched 70 rounds come through Point now. They average about eight pins each, and the largest single sitting was 42 pins. Nobody writes 42 paragraphs describing the location of 42 things. They would have sent five, and we would have shipped a site that was five sixths right and called it finished.
That is the actual change, and it is not really about feedback. It is about what we can afford to show you. When a round is cheap for you to give, it becomes cheap for us to ask for, so we show work earlier and rougher and more often instead of disappearing for two weeks and presenting something finished that you now have to be polite about.
A revision round used to be a meeting you scheduled. Now it is something you do while the coffee is brewing, and the site gets closer to what you pictured because you were never asked to describe it.
Point comes with the work.
It is switched on for the sites we build and manage, at no extra cost. If we are building something for you, you already have it.
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