AEO for Law Firms

Yes, when the content follows the same rules as the rest of your marketing. Each state bar sets its own advertising rules, and some require set disclaimer wording or limit how you describe results and expertise. AEO content is educational answers about process, fees and timelines, which fits those rules well. We draft to your state's rules, and you approve every page before it publishes.

Correct the record at the source. Assistants build a firm's profile from its site, bar directory entries, legal directories and old press, and a practice area you dropped years ago can linger. We list the matters you do take on dedicated pages, mark them up with LegalService schema and attorney bios, update the directories you control, and recheck what the assistants say afterward.

The ones people ask before they call. What the process looks like in your state, which court handles it, what filing involves, how fees usually work and how long matters tend to take. Jurisdiction matters, because an assistant answering a Georgia question needs a Georgia source. We write those answers in plain English under each practice area, and they stay general information so they never read as legal advice.

Yes. Assistants look for signs that real, qualified people stand behind an answer, and a bio with bar admissions, education, the courts where the lawyer practices and practice focus is exactly that signal. We give each attorney a full bio page, connect it to the answers they review, and keep names and admissions identical across bar and legal directories so the model links them correctly.

Ask them the way a client would, and keep asking. We run the questions a prospective client in your area asks, such as who handles a specific case type near them, across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews, and record whether your firm is named and how it is described. Answers shift between asks, so we report the pattern month to month.