AEO for Healthcare

Yes. AEO is built from information your practice already makes public: procedures, providers, insurance accepted, locations and hours. None of it needs patient information. We write procedure explanations and what-to-expect answers, add MedicalBusiness or Dentist structured data and provider bios, and leave patient testimonials out unless you already have the patient's written authorization to use them.

Usually because the list it found is old or incomplete. Insurance is one of the first filters patients use, and assistants pull it from your site, health directories and insurer pages that may lag behind your contracts. We publish your accepted plans as a text list on your site with a review date, keep directory listings in step, and flag plans you have dropped.

Answer the patient's real questions in order. What the procedure is, who it is for, what happens on the day, how recovery usually goes, and what affects the cost. Short, direct answers under clear headings are easy for an assistant to lift, and a named provider who reviewed the page adds trust. We keep the language plain and never promise outcomes.

They give assistants a reason to trust your answers. Health questions get extra scrutiny, so assistants lean toward sources with clear expertise behind them. A provider page with degrees, board certification, hospital affiliations and areas of focus gives the model that signal. We build those pages, connect each provider to the content they reviewed, and make sure names and credentials match across your listings.

Yes, if old listings still show it. Assistants combine your site, Google Business Profile and health directories, and a closed office or a provider who left can survive in any of them. We audit where each location and provider appears, correct what you control, mark closed listings properly, and state current locations and hours on your site with LocalBusiness markup for each office.