Stand And Stretch

Google Ads for
Home Services

Every dollar tracked. Every click accounted for.

Home service companies live and die by local search. When someone needs a cleaner, a plumber, or a roofer, they search on their phone and call the first business that looks trustworthy. SEO gets you to the top. Google Ads gets you there immediately. Retargeting keeps you in front of people who visited but did not call.

Weekly Search Term Reviews
Search Campaigns
Bid Optimization
Negative Keywords
Search Terms
Ad Copy Testing
Conversion Tracking
Quality Scores
Budget Pacing
Landing Pages
Recommendation Review
Audience Targeting
ROI Reports

Google Ads for Home Services businesses

We manage your Google Ads budget, write the ads, and optimize every dollar you spend. Our AI reviews search terms weekly, flags wasted spend, dismisses bad recommendations, and surfaces the keywords that actually convert. You get clear reports showing exactly what your money bought.

  • Search, display, and remarketing campaign management
  • Ad copywriting, A/B testing, and approval workflows
  • Weekly search term review and negative keyword management
  • Bid strategy optimization based on real conversion data
  • Conversion tracking setup and ongoing monitoring
  • Google Ads Grant management for nonprofits
  • Monthly performance reports with cost-per-lead and ROI
  • Landing page strategy and quality score optimization
  • AI-powered recommendation review (we filter, not auto-apply)
  • Quarterly strategy reviews with budget and campaign restructuring

Real results from real businesses

Every number comes from live GA4, Google Search Console, and campaign data. We track it weekly and report it monthly.

Mrs. Clean Pittsburgh Home Services / Pittsburgh, PA
7,200+ weekly sessions (GA4)

1,306 organic search sessions per week. 6,471 unique users. 124 tracked conversions on the contact page. Location pages for Monroeville, Mt. Lebanon, and Murrysville all ranking and pulling local traffic.

Easy Breezy Home Services / Little Elm, TX
4+ years Google Ads management

Long-term Google Ads management for a house cleaning service in Little Elm and Frisco, Texas. Geo-targeted campaigns, recurring cleaning keyword focus, monthly demographic evaluations, and conversion tracking driving lead quality improvements.

Jones-Onslow EMC Utilities / Jacksonville, NC
+30.9% organic growth (GA4)

Organic search sessions up 30.9% over previous period. Member services billing page pulling 219 sessions/week. Newsletter and annual meeting pages consistently in the top 5 by traffic. Weekly GSC position tracking active.

Why Home Services businesses choose us

We manage digital marketing for cleaning companies, contractors, and home service businesses across multiple states. We understand the hyper-local search patterns, seasonal demand shifts, and the conversion metrics that matter: phone calls, form fills, and booked appointments.

2010 Founded in Columbus, GA
AI-First Intelligence Platform
Weekly Performance Tracking
Lucas Shaffer, Google Ads strategist for Home Services

How we work with Home Services businesses

1

Free consultation

We look at where your business stands online right now. No pitch, no pressure. Just an honest assessment of what's working and what's not.

2

Custom strategy

We build a plan specific to your home services business and your goals. Our AI platform analyzes your competitors, your traffic, and the opportunities in your industry.

3

Execute and report

We do the work, track the results, and send you clear reports every month. You always know what we did, what changed, and what's next.

Pair Google Ads with Display Ads and Retargeting for Home Services

Stay in front of people who already know you.

See Display Ads and Retargeting for Home Services →

Google Ads pricing

Transparent pricing. No contracts. Cancel anytime.

Ads Management

$500 /mo

Hands-on campaign management with weekly optimization.

  • Weekly search term review and negative keywords
  • Bid strategy optimization
  • Ad copy management and testing
  • Conversion tracking setup
  • Monthly performance report
  • Budget pacing and alerts
  • Email support
Get Started

Enterprise

Custom

Full platform with AI-powered optimization across all campaigns.

  • Everything in Ads Accelerator
  • AI-powered search term analysis
  • Multi-campaign coordination
  • Cross-channel attribution (Ads + SEO + retargeting)
  • Custom reporting dashboards
  • Dedicated strategist
Talk to Lucas

Free Instant Website Audit

Our AI platform runs a full SEO, performance, and AEO readiness analysis in seconds. Your personalized report lands in your inbox with scores, issues, and exactly what we would fix first.

  • PageSpeed and Core Web Vitals (mobile + desktop)
  • Meta tags, headings, and schema markup analysis
  • AEO readiness: structured data and AI citation potential
  • Image alt text and accessibility audit
  • AI-generated "What We'd Fix First" recommendations

* Our own site scores 100/100/100/100 on Lighthouse. We hold ourselves to the same standard.

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No credit card. No commitment. Just data.

Ready to grow your home services business?

Schedule a free call with Lucas. We'll look at your google ads situation and talk about what would make the biggest impact.

Schedule a Call
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