What we do for Easy Breezy
Easy Breezy is a house cleaning service based in Frisco, Texas, serving Little Elm, McKinney, Plano and Prosper. We have managed their Google Ads since 2022.
Easy Breezy is a residential cleaning company based in Frisco, Texas, serving homeowners in Frisco, Little Elm, McKinney, Plano and Prosper. They offer recurring house cleaning along with deep cleaning and housekeeping. We have run their Google Ads since 2022.
What we do
Each month we review how the campaigns performed, read the search terms that triggered the ads, and remove the ones that do not match what Easy Breezy sells. We keep the ads focused on the cities they serve, write and test ad copy, manage sitelinks and extensions, and report the results in plain language.
This year we moved the budget to the market that performs best, rebuilt the ad copy, and cleared out searches for carpet cleaning, window cleaning and do-it-yourself tips, while keeping the real services they offer in play.
Who they reach
Homeowners across the Frisco area who want a reliable cleaning service, especially families looking for recurring cleaning on a regular schedule.
Services
Google Ads
Campaign management, bid optimization, ad copy testing, and conversion tracking.
What our AI platform found
Found that one city campaign was paying for searches meant for the other, so we paused it and moved its budget into the stronger Frisco campaign.
Added negative keywords for services Easy Breezy does not offer, such as carpet and window cleaning, and for do-it-yourself searches.
Chose negative keywords by what each search means, which kept real services like deep cleaning and housekeeping in the campaign.
Rebuilt two search ads with cleaner copy for the Frisco and Little Elm markets.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.