Ecommerce Retargeting

It shows your ads to people who visited your store and left without buying. The most valuable group is usually shoppers who added something to the cart, followed by people who viewed products. We build separate audiences for each on AdRoll and design banners for each stage, so a cart abandoner sees a different message than someone who only browsed.

Tie the campaign to what is actually in stock. During a sale, inventory can change by the hour, and sending paid clicks to a sold out page wastes money and annoys shoppers. We plan creative around collections with healthy stock, watch inventory during big events and pause or swap banners when a featured product runs low.

Usually not the same ones. Once someone buys, we move them out of the cart and browse audiences so they stop seeing ads for the item they already own. If you sell things people reorder or give as gifts, we can build a separate past buyer audience with its own message and a longer gap before it starts.

Yes. A banner built for everyday traffic reads flat during a holiday push, and shoppers respond to creative that matches the moment. We design seasonal sets ahead of each major event on your calendar, schedule the swap and refresh the everyday creative on a regular cycle, so returning shoppers do not see the same ad for months.

They help with the shoppers you already earned. The big marketplaces own most generic product searches, but someone who found your store already showed interest in your brand. Retargeting keeps your products, photos and return policy in front of that person while they decide. We track sales back to the ads so you see what the spend returned.