Same craft since 1954. Brand new website.
WoodCraft By MacDonald has built custom cabinetry in Columbus for over seventy years. We rebuilt their website to match the work: a fast, photo-led site that shows the craft and turns a search into a call.
Where they were. How we helped.
Where they were How we helped From a 2014 template to a site that wins the job
The old site hid the work
The 2014 site was a boxed-in template with a tiny logo and a wall of text. For a shop whose whole value is craftsmanship, none of the craft showed, so a visitor could not feel the quality before clicking away.
The new site leads with the craft
We rebuilt it photo-first: a full hero of real cabinetry work, the MacDonald story up front, and the trade signals a buyer looks for. The site now sells the way the shop actually wins jobs, on the quality of the work.
Built modern, built to last
Fast, mobile-first, and easy to maintain on a current stack we host and care for. The brand carries seventy years of reputation. The site finally carries it online too.
Two sides of the business, each given its place
Residential cabinetry, front and center
Kitchens, baths, and built-ins get their own space over real project photography, so a homeowner planning a remodel sees the quality and reaches out.
Commercial casework, its own path
The commercial side, the higher-ticket work, gets a dedicated home so contractors and businesses see WoodCraft handles their scale, not just home jobs.
Vent hoods and hardware too
The full range of what the shop offers is laid out to browse, so no service line goes unseen by a visitor who only came for one thing.
Seventy years of reputation, finally online
The story that sells the trust
Founded by Frank MacDonald in 1954, now run by his son Brad. The About page tells that heritage, the strongest trust signal a custom shop has, right down to the original shop truck.
The team behind the work
Real people with real tenure. The crew that has been building cabinets here for decades gets faces and names, because custom cabinetry is bought on trust.
Always one step to reach them
Email Us and Call Us stay in reach on every screen, so interest turns into a conversation instead of a closed tab.
We rebuilt theirs. We would love to rebuild yours.
See what a site like this would cost for your business. No surprises, no hidden fees.
See what your site could doWhat we do for WoodCraft By MacDonald
A family-owned Columbus cabinet shop that has built custom cabinetry since 1954. Their website had not kept pace with the work. We rebuilt it: a fast, photo-led site that shows the craft, tells a seventy-year story, and turns a search into a call.
WoodCraft By MacDonald has been building custom cabinetry in Columbus since 1954. Frank MacDonald started it, his son Brad runs it now, and the work has always spoken for itself.
The website had not kept up. A boxed-in 2014 template with a tiny logo and a wall of text, it hid the one thing that wins a cabinet job: the craft. So we rebuilt it. A fast, photo-led site that opens on real work, tells the seventy-year story, lays out residential and commercial each in their own place, and keeps Email Us and Call Us one tap away on every screen.
The goal was simple. Make it effortless for someone planning a kitchen, or a contractor pricing casework, to see the quality, trust the shop, and reach out. A business this good deserves a site that shows it.
Services
Website Rebuild
We replaced a dated, boxed-in template with a photo-led craftsman site that finally shows the quality of the work and points every visitor toward Email Us and Call Us.
Residential + Commercial Structure
Both sides of the business get their own home, plus vent hoods and hardware, so a homeowner and a contractor each see exactly what they came for.
Hosting & Care
Managed hosting, updates, and support on a current stack, so a shop that has lasted seventy years has a site built to last too.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.
WoodCraft By MacDonald
Custom Cabinets and Commercial Casework Since 1954.