Willert Construction
What we do for Willert Construction
Willert Construction is a design-build and Engineering, Procurement and Construction contractor in Keller, Texas, celebrating 34 years of work across the Dallas and Fort Worth region. We rebuilt their website and refreshed their mark: a hexagon logo that reads at any size, nine service lines each given its own page, and three markets laid out so a developer can find their sector in one look.
Willert Construction is a design-build contractor based in Keller, Texas, working across the Dallas and Fort Worth region and beyond. They have been at it for thirty-four years, across luxury residential, commercial and industrial work, plus energy infrastructure and mission critical projects.
What we built
A construction company’s website has one job before any other: let a visitor work out, in a few seconds, whether this firm does the kind of work they need. Willert does nine different things across three very different markets, which is a strength in the room and a problem on a web page.
So the markets come first. Luxury residential, commercial, industrial, laid out as three clear routes near the top of the home page. A developer sourcing an industrial contractor and a homeowner planning a custom build are both one click from the right place, and neither has to read past the other.
Nine service lines, nine pages
General construction and design-build, concrete construction, civil works, energy infrastructure, mission critical, construction management, procurement, consulting and education. Each one has its own page rather than a paragraph in a list, because somebody evaluating a partner is checking for one specific capability and wants to see it treated seriously.
The mark, redrawn
The WCI hexagon was rebuilt to survive being small. A construction logo has to work on a site header, a truck door, a hard hat sticker and a job sign, and a mark that only holds together at full size is a mark that spends most of its life looking broken. The refreshed hexagon and wordmark sit on a deep navy ground with a single structural yellow, which is the color the trade already reads as safety and attention.
Thirty-four years, said out loud
The strongest thing this business has to say is that it has been doing this since before most of its competitors existed. That is on the page, in the hero and in the footer, because a trust signal that is only implied is a trust signal nobody counts.
Services
Web Design
Full rebuild on their own identity: a deep navy ground with a single structural yellow accent, nine service lines each given a page, and a markets section that lets luxury residential, commercial and industrial visitors sort themselves in one look.
Brand Refresh
The WCI hexagon mark was redrawn to hold its shape at small sizes and paired with a cleaner wordmark, so the same logo works on a site header, a truck door and a job sign.
Web Management
Ongoing hosting and maintenance, including quote-form routing to the estimating desk and continued care after launch.
What our AI platform found
Nine distinct service lines, from general construction and design-build through procurement, commissioning support, consulting and education, each needing room to stand on its own rather than a single services list.
Three markets, luxury residential, commercial and industrial, are the first thing a visitor sorts themselves into, so they sit high on the home page rather than buried under services.
Quote requests route straight to the estimating desk as well as the founder, so an enquiry does not wait on one inbox.
Thirty-four years of trading is the strongest trust signal the business has, so it is stated on the page rather than left implied.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.