Standing Boy Trails
What we do for Standing Boy Trails
Standing Boy Trails is a nonprofit trail system in north Columbus, Georgia, on the shores of the Chattahoochee: nearly 30 miles of natural surface trail for hiking, trail running and mountain biking, built with over two million dollars in private donations and no government funding. We built their website in 2021 and manage it today. The home page leads with live trail status, because a wet trail is a damaged trail and a rider needs to know before driving out.
Standing Boy Trails is a nonprofit in north Columbus, Georgia, on the shores of the Chattahoochee. Nearly 30 miles of natural surface trail for hiking, trail running and mountain biking, built with over two million dollars in private donations, thousands of volunteer hours, and no government funding or grants.
We built their website in 2021 and we manage it today.
The home page has one job
A trail site is not a brochure. The people loading it already know the trail exists and already want to ride it. What they do not know is whether it is open.
So the home page leads with trail status. Biking and hiking, open or closed, above everything else. That block is the reason the site gets opened, and putting anything above it would be a design decision that costs the trail real damage, because a wet trail ridden in is a trail that needs repair.
Naming the finicky trails
Six trails hold water longer than the rest: Lickety Split, Cyclone Gallop, The Bug, Swaveys, Sky Shark and Flyin’ Shoes. They get their own callout by name rather than a general notice asking people to wait for a dry day.
The specific version works and the general version does not. A rider who knows exactly which six trails to skip will skip those six. A rider told the trails are “tacky” will make their own judgment in the parking lot.
Everything else in one place
Closures and alerts, the trail festivals and enduro dates, the standing group rides on Sundays at 3 and Thursdays at 6:30, the trail story, and the parking pass that funds the whole property. Five dollars a day, and it is what pays for the trail.
Built for a phone at a trailhead
The desktop layout matters less here than it does for most clients. This site gets read outdoors, in daylight, on a phone, frequently in a truck at the parking lot before anyone has unloaded anything. The mobile layout keeps trail status first and lets the rest stack underneath it.
Services
Web Design
Full site build in 2021: trail status, closures and alerts, the trail story, and the parking pass that funds the property, all on one page with the status first.
Web Management
Ongoing hosting and maintenance, including plugin and platform updates and backup verification.
What our AI platform found
The single most valuable thing on the site is not a design decision, it is the live trail status block at the top of the home page. Riders check it before they load the bike, and a wet trail ridden is a trail damaged.
Six trails are finicky enough to need their own callout: Lickety Split, Cyclone Gallop, The Bug, Swaveys, Sky Shark and Flyin' Shoes. Naming them beats a general please-wait-for-dry notice.
Most of the audience reads this on a phone, outdoors, often at the trailhead, so the mobile layout carries the trail status first and everything else after.
This is a nonprofit with no advertising budget and no membership funnel. The site's job is service to people who already want to be there.
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