What we do for Ellis Bros. Pecans
Ellis Bros. Pecans sells pecans, peanuts and Southern specialty foods from Georgia through its Shopify store at werenuts.com. Since 2024 we have handled their SEO, Google Ads, retargeting and Shopify setup.
Ellis Bros. Pecans is a Georgia pecan business that sells online at werenuts.com. The store carries pecans, peanuts, flavored nuts, baking bundles, jams and gift boxes for shoppers buying for themselves or as gifts, plus a wholesale program for businesses. We have worked with them since 2024.
What we do
We handle SEO for the store, including collection descriptions, product details and page content, and track how it performs in Search Console and Google Analytics. We run their AdRoll retargeting and have managed their Google Ads, planning campaigns around the calendar: Mother’s Day, Labor Day, the holidays and game-day snacking.
We also work inside Shopify itself. We set up the wholesale registration page and put it in the main menu, turned on local pickup, built seasonal sale pages, and recommended Shopify POS for in-person sales, which the business now runs on.
Who they reach
Gift buyers shopping for the holidays and special occasions, home bakers, snack buyers planning parties and watch nights, and shops and groups ordering in bulk through the wholesale program.
Services
SEO
Keyword strategy, technical optimization, content improvements, and monthly performance tracking.
Google Ads
Campaign management, bid optimization, ad copy testing, and conversion tracking.
What our AI platform found
Rewrote ten collection descriptions and the product details behind nine products, so the store reads clearly to shoppers and to search engines.
Opened a wholesale path on the store, with a registration page linked from the main menu and local pickup offered at checkout.
Built a Labor Day sale page and a homepage popup that ends on schedule and stays out of the way in the cart and at checkout.
Plan seasonal promotions around what ships well in the heat, featuring baking bundles, flavored pecans and jams in the warmer months.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.