Brickyard grew into Dothan. Search made sure riders found them.
Brickyard Bike Co. serves riders across Phenix City, Columbus, Fort Benning, and Dothan. As they grew into the Dothan market, being found in local search was everything. We have run their SEO for years, and today they sit at the top when a rider nearby looks for a bike shop.
They grew into Dothan. Search made sure riders found them.
A new market means new competition
When Brickyard grew their footprint into Dothan, Alabama, a storefront only pays off if the riders nearby can actually find it. Local search is where that race is won or lost.
Now they own the Dothan search
Today, when someone in Dothan searches for a bike shop, Brickyard sits right at the top of the results for 'bike shop in Dothan.' They are the first name a rider sees.
Found first, across the board
It is not one lucky keyword. 'Bicycle shop Dothan,' 'Dothan bike shop,' and the branded searches all land Brickyard right at the top of the results.
One shop, every market, found in each
Phenix City, Columbus, Fort Benning, Dothan
Brickyard serves riders across the Chattahoochee Valley and into south Alabama. Each location has its own page and its own local search presence.
Top of the results where it counts
They rank on page one for the searches that bring buyers through the door, from 'bicycle shop near me' to 'bike shop Columbus GA.'
Built around how people search
We match their pages and content to the exact phrases real riders type, so the right store shows up for the right town.
SEO when it's needed
We track when the market is searching
Bike shopping runs on a season. Demand climbs in spring, peaks through the summer riding months, then quiets over winter. We watch that rhythm closely, so our work is aimed where it pays off most: being most visible exactly when the most riders are looking.
There for them in every part of the cycle
Through the summer rush and the winter lull alike, Brickyard held the top of local search. When demand returned for the riding season, organic was climbing right back to its strongest levels, and Brickyard was there to catch it.
Organic is their biggest channel
Search is Brickyard's biggest source of visitors, far and away their leading channel, and it is growing faster than the site overall. The channel we drive is the one carrying the business.
We helped riders find Brickyard. We can do the same for you.
See what local SEO could do for your business. A clear plan, real rankings, and no surprises.
See what SEO could doWhat we do for Brickyard Bike Co.
Brickyard Bike Co. is a multi-location bike shop serving riders from Phenix City and Columbus into south Alabama. We have managed their SEO for years, our longest-running search partnership, and today they rank at the top when a rider nearby looks for a bike shop.
Brickyard Bike Co. is a full-service bike shop with stores in Phenix City and Dothan, serving riders across the Chattahoochee Valley and into south Alabama, from Columbus to Fort Benning.
We have managed their search for years. The goal has been simple and steady: make sure that when a rider anywhere in their footprint looks for a bike shop, Brickyard is the one they find. As the business grew into the Dothan market, that mattered more than ever, because a new store only works if the people nearby can find it.
Bike shopping moves with the seasons. Demand climbs in spring, peaks through the summer riding months, and quiets in winter. We track that rhythm closely, so our work lands where it counts: keeping Brickyard at the top of search exactly when the most riders are looking. Through the summer rush and the winter lull alike, they held their place.
Today the results speak for themselves. Brickyard ranks at the top of local search across their markets, owns the Dothan bike-shop searches outright, and organic search, their biggest channel, is growing faster than the site overall. It is the kind of compounding return that consistent, human-led SEO is built to deliver.
Services
SEO
Keyword strategy, technical optimization, content improvements, local search, and monthly performance tracking.
What our AI platform found
Identified the local search terms that actually bring buyers in across all their markets, then matched pages and content to them.
Built a location-specific optimization framework to win the bike-shop searches in Dothan, Phenix City, Columbus, and Fort Benning.
Tracked rankings and search visibility month over month so the strategy compounds instead of resetting.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.