What we do for Blackwells, Inc.
Blackwells, Inc. is a family-owned industrial cleaning and specialty services company in LaGrange, Georgia, in business since 1982. We have managed their SEO and Google Ads since 2021.
Blackwells, Inc. is a family-owned industrial services company in LaGrange, Georgia, working since 1982. They clean and restore facilities for power plants, paper mills, chemical processors and manufacturers, with specialties in CO2 dry ice blasting, powder coating, concrete repair, chemical-resistant flooring and ductwork cleaning. We have handled their SEO and Google Ads since 2021.
What we do
On the search side, we track their rankings in Search Console and Google Analytics, keep the service pages technically sound, recommend content, and review the sites that link to theirs. When aircraft hangar flooring terms started climbing quickly, we brought that opening to the owner as the next page worth building.
On Google Ads, we review search terms every week and adjust the campaigns to match. We built two landing pages for the ads, one comparing Blackwells with national providers and one telling the company’s story, and we tested ads on competitor brand searches before recommending where the budget should go instead.
Who they reach
Facility managers, plant maintenance teams and construction companies across Georgia and the Southeast who need specialized industrial cleaning, surface preparation, coatings and concrete work, and who want a local, family-owned provider with direct access to the owners.
Services
SEO
Monthly performance reviews, keyword optimization, content recommendations, technical audits, and backlink management for industrial service pages.
Google Ads
Campaign management with weekly search term reviews, demographic analysis, conversion tracking, and performance optimization.
What our AI platform found
Tracked a jump in aircraft hangar flooring searches, where four terms climbed 20 to 35 positions in one month, including hangar flooring from 59 to 25.
Built two landing pages for their ads, a comparison page and a company history page, so a buyer clicking an ad lands on the case for a local Georgia provider.
Tested ads on competitor brand searches and found that buyers in this market rarely search by vendor name, which points the budget toward searches for the service itself.
Paused a video campaign that drew views but no inquiries, and reviewed every site linking to theirs to flag the few spam domains for Google to ignore.
Want results like this for your business?
Schedule a call with Lucas to talk about what we can do for you.