Packet
Hyper-target your ideal customers. Direct mail powered by AI.
Tell us the kind of customer you want more of. Our AI finds exactly who should get the mail, whether they are other businesses or the households right down the street, and sends each one a personalized postcard, first class. The same card can also appear in their USPS Informed Delivery email as a clickable preview, so you hit the mailbox and the inbox. Targeting this precise means you mail fewer and close more.
Cold mail is usually junk.
Packet is the opposite.
A flyer that went to ten thousand strangers reads like a flyer that went to ten thousand strangers. There is no name, no homework, nothing that says this was meant for you. So it lands in the recycling on the walk back from the mailbox.
Packet flips that. Each piece is researched and written for one recipient, a named business or a household on exactly the right street, with a message that fits who they are and where they live. It earns the read because it is obviously personal, and the QR code earns the click because what is on the other side is theirs.
123 Main St
Columbus, GA 31901
Business to business, or right to the front door.
Packet is not just for reaching other businesses. The same AI finds your everyday customers too, the households most likely to want what you sell, and centers the mailing on whatever signal makes sense for your business: a neighborhood, a life event, a recent move, a storm that just rolled through. Tell us the kind of customer you want more of. We get creative about how to find them, because that is where the real wins are.
The whole street, because one neighbor got a pool
A pool service or landscaper mails the surrounding homes. People want what the neighbors just put in, and the timing could not be better.
Every roof under the storm
A roofer mails the exact blocks a hailstorm just crossed, while the damage is fresh and homeowners are already looking.
The families who just moved in
A home-service business reaches new movers in a ZIP, right when they need a plumber, a cleaner, or a lawn crew for the first time.
Every restaurant in the metro
A supplier or service mails businesses by type and area, the classic business-to-business reach, done with real research on each name.
Already have great customers? We find more like them.
Hand us a list of your best customers and Packet studies what they have in common, then finds the people and the neighborhoods that look just like them. Your happiest customers become the blueprint for the next hundred. Or we simply mail the list you already have: a win-back, a new offer, a thank-you.
If you can describe your best customer, or just hand us a list, our AI finds more like them and puts a card in their hands.
The targeting dashboard, built for the real thing.
Here is the actual system, running. We built this for Pro-Cut, a maker of on-car brake lathes. Their factory rep opens a live map of every auto shop in his territory, each one scored best first, and simply taps who should get a card. The map reshapes around the stops he already runs, and every pick auto-saves. The shop names below are blurred on purpose, to protect the client's prospect list.
Every prospect, mapped and ranked
Our AI scores the whole territory, then plots it. The best-fit shops rise to the top of the list and the weakest sink.
You pick who gets a card
Tap Send or Skip on each shop. The count updates, the map lights up, and every choice saves as you go.
A personalized postcard, previewed live
Write a note for any shop and watch the real card update. The front, the back, and the tracked QR, all there.
Plan a route around your stops
One tap turns the picks into a day-by-day route from home base, clustered city by city.
Real screens from the live Pro-Cut build. The prospect names and addresses are blurred to protect the client's list.
The mechanics behind what we can do.
Under the friendly map is a real pipeline. Here is what actually happens, from the first list to a card in a mailbox.
We research and score the universe
Our AI builds the full target list, every business or household that fits, then scores each one on the signals that matter, so the best rise to the top.
You choose the targets
In a dashboard we set up around the criteria we define together, you pick who to reach from a live map and a ranked list. Or let the suggested top picks stand.
We produce the postcards
Each card is hyper-targeted and personal: a unique message per recipient, a tracked QR code, and a landing page built just for them.
Mailed and tracked
First class through USPS, with delivery tracking, an Informed Delivery preview in their inbox, and every scan and click logged back to us.
The real cards we mailed.
Not a mockup. These are the actual postcards from the Pro-Cut run: a bold offer on the front, and a personal, researched note on the back with a tracked QR that opens the page built for that shop.
The front
A clean, full-color offer that earns a second look on the way in from the mailbox.
The back
A note written for the shop, the rep's name and number, and a tracked QR to the landing page.
It hits the mailbox and the inbox.
Most mail gets one shot, the moment it is in their hand. A Packet postcard gets two. The morning it is delivered, USPS Informed Delivery emails your customer a preview of the mail arriving that day, and we turn your card's slot into a full-color, clickable image that opens their landing page. Same card. Mailbox and inbox.
Stand And StretchFree site reviewsite review →
A researched, full-color postcard in their hands, with a QR that opens the page built for them.
Stand And Stretch Your free site review is ready Open › A clickable preview in their email the same morning, linking straight to the same page. The card works on the doormat and in the inbox.
Informed Delivery is a feature we enable on your run. It works because a Packet card is a letter-size first-class postcard, exactly the size USPS scans for the preview, and the image we provide is a true clickable link to your page. Same postage, two touches.
Pick your reach. The AI does the targeting.
No per-piece math, no list to buy, no designer to hire. Two simple tiers, and every run includes the list, the creative, the mailing, and the tracking.
Sharp, focused, and often all you need.
Start with 100Need more reach? Add more sends anytime. No contract, no setup fee.
From who you want to reach to a card in their hands.
Packet runs the same research engine we use for our own clients, pointed at the list we build for you. Every step is real work, and the findings on each card are real, pulled from a live look at their site, not made up.
Find the List
Our AI finds the right businesses or households by type, neighborhood, or life event, or you hand us your own customer list and we find more just like them. Each gets a deliverable address. The list is on us.
Audit Their Site
A live audit of each one: mobile speed, Core Web Vitals, titles and meta, schema, and the conversion gaps. Real numbers, not guesses.
Design the Card
A researched postcard for each: a warm note, two or three real findings, your brand colors, and a tracked QR. Printed in full color.
Build Their Page
A mobile-first landing page made for them: their full audit, the ways we would help, a glance at competitors, and a way to reply.
Mail and Inform
First class to the owner by name, and enrolled in Informed Delivery so the same card shows up as a clickable preview in their inbox.
Track Scans and Clicks
The QR and the Informed Delivery image are both tracked, so we see every scan, every click, and what they did on their page.
Six steps, all the work on our side.
You tell us who to reach. We do the rest and bring you the results.
Find
We build your list
Audit
Real findings per site
Design
A branded postcard
Page
Their QR landing page
First class + Informed Delivery
Track
Scanned, clicked, replied
Why this beats a flyer in a coupon book.
Anyone can buy a list and mail it. Packet is the difference between mail people toss and mail people keep.
Personalized Per Recipient
Every card names the owner and speaks to their business. It reads like a person wrote it, because one did, with research behind it.
Real Audit Data
The findings on each card come from a live look at their actual site. No vague promises, just what we see, in clean brand colors.
Mailbox and Inbox
The same card hits their mailbox first class and their USPS Informed Delivery email as a clickable preview. Two touches, one run.
Tracked QR and Clicks
The QR and the Informed Delivery image both open a page built for them and log every scan and click. Every piece is measurable.
A Competitor Glance
We note who they are up against locally and where they are losing ground. The kind of detail that makes them want to talk.
Lookalike Targeting
Hand us your best customers and our AI finds more like them: similar households, similar businesses, similar neighborhoods. Your winners, cloned across the map.
Three ways to reach a cold prospect.
Most outbound is a numbers game that hopes a few people read it. Packet is built so the few who read it already feel known.
A mass flyer
- The same piece sent to everyone
- No name, no homework, nothing personal
- Tossed on the walk back inside
- No way to know who ever saw it
- Reads like junk because it is
A cold email blast
- Filtered to spam before it is read
- One template, lightly merged with a name
- Easy to delete, easy to ignore
- No physical presence, no weight
- Blends into a hundred others
Packet
- Researched and written for one owner
- Their real audit, in clean brand colors
- A postcard worth keeping, not tossing
- Hits the mailbox and the inbox both
- Every scan and click tracked to a page
Packet is one part of how we work.
Packet is the outbound mail layer of our in-house marketing intelligence model, the same system that audits sites, tracks behavior, and keeps your work moving. Each tool does one job well, and they all talk to each other.
The Platform
The intelligence model behind your reporting, data, and client work.
Trace
See exactly what each Packet scan does on the landing page, click by click.
Ping
Your marketing, one text away. Pull a report or send a request in plain words.
Route
One brief becomes native posts across your channels, with you approving each one.
Relay
The hand-off layer that keeps every request moving from idea to done.
Reach the right businesses, one card at a time.
Tell us who you want to reach. We find the list, design the card, mail it first class, add a clickable Informed Delivery preview, and track every scan and click. Up to 200 addresses for $500 a run.